Creative & Message Testing
When you have something to test — at any stage
Scripts, storyboards, rough cuts, variants, or the finished ad — Chorus puts your work in front of a panel of synthetic personas and tells you where the message lands, where it falls flat, and where audiences diverge. Before you ship, and while you're still shaping it.
Don't have an artifact yet, just an idea or scenario? See Concept & Scenario Testing.
The problem
Creative work compounds decisions — a hook, a line, a cut, a color — and most of those decisions get made on instinct, with feedback that arrives too late to change anything. Real audience testing takes weeks and thousands of dollars, so teams either guess their way through the process or save testing for the end, when the work is already expensive to change.
How Chorus helps
Quick Check
Score your creative against audience segments in minutes, not weeks. Each persona rates resonance, clarity, and cultural relevance — surfacing which segments connect and which don't.
Deep Analysis
Get an 8-dimension expert audit: narrative structure, emotional journey, visual semiotics, audience-message fit, cultural sensitivity, competitive positioning, production quality, and strategic alignment.
Audience Panel
Run a focus group where 6-12 personas discuss your creative. Hear how people from different backgrounds read your message, what concerns they raise, and where opinions split.
Multi-modal
Works with video and audio ads, static images, landing pages, email campaigns, scripts and storyboards, taglines and headlines, logos and brand identity, and slide decks. Upload the asset; Chorus handles the rest.
What you get
- Per-segment scores with explanation of what drove each rating
- Fault lines — where audience segments disagree on the same creative
- Cultural sensitivity flags before launch, not after backlash
- Actionable recommendations grounded in specific audience reactions
See it in action
Browse real reports from creative testing sessions — video ads, brand campaigns, and more.
View EvidenceCommon questions
Can I test a storyboard or rough cut with Chorus, or do I need a finished ad?
Both. Chorus tests creative at any fidelity — from a single-line tagline or script outline to a storyboard, rough cut, or finished spot. The earlier you test, the cheaper it is to change direction.
How is creative testing in Chorus different from a traditional focus group?
Traditional focus groups take weeks to recruit and cost thousands of dollars. Chorus runs against a panel of synthetic personas in minutes, so you can test at every stage of the creative process rather than once at the end. It's a supplement for fast iteration, not a replacement for final in-market validation.
What creative formats does Chorus support?
Chorus evaluates video and audio ads, static images, landing pages, email campaigns, scripts and storyboards, taglines and headlines, logos, color palettes, brand names, and slide decks. If it's a creative artifact, Chorus likely has a rubric for it.
Can I test multiple creative variants side by side in Chorus?
Yes. Variant comparison in Chorus surfaces which version resonates with which segments — useful for A/B decisions on headlines, thumbnails, hooks, or full creative treatments before committing media spend.
How accurate are Chorus's synthetic-persona responses?
Chorus validates persona outputs against real-world benchmarks. On creative testing specifically, our 12-persona panel landed directionally consistent with System1 Group's independent 3.8★ read of Burger King's 2026 'There's A New King' campaign — and identified the same 0:32 trust-pivot moment System1's analyst credited as the Star Rating driver. On qualitative research, focus-group replications of Kumar et al. 2022 (Frontiers in Nutrition) recovered all 11 themes in the food-choices study and all 3 in the Phase 1 processed-foods study. See Evidence for the full portfolio. Synthetic testing is directional — it catches fault lines, surfaces cultural blind spots, and pressure-tests messaging at the stages where most decisions get made.
How do I run my first creative test with Chorus?
Book a demo and the Navay team will walk you through uploading your first asset, choosing an audience panel, and reviewing the report. Chorus is currently demo-gated while we onboard design partners, so access goes through the team rather than self-signup.
Ready to pre-test your next campaign?
Book a 20-minute demo and see how Chorus evaluates your creative across diverse audiences.