About Navay
We build audience intelligence infrastructure that helps creative teams understand how their audience will react — before they commit resources.
Navay is the company. Chorus is the evaluation platform.
The Problem
Most creative decisions start as debates
Research timelines don't match creative deadlines
The default when there's no audience data
Teams ship campaigns, landing pages, and products based on intuition—or worse, HiPPO (Highest Paid Person's Opinion). Good ideas fail because of bad execution. Bad ideas ship because nobody asked the right questions.
Our Solution
Navay gives creative teams structured audience intelligence before launch. Our platform, Chorus, evaluates content across target segments — surfacing where your message lands, where resistance appears, and what to fix before you spend.
Our product, Chorus, delivers audience intelligence for creative testing:
- 1. Upload an ad, landing page, or campaign
- 2. Select your target audience segments
- 3. Get a segment-level readout in minutes
Want to see it in action?
What Makes Us Different
Speed
Results in minutes, not weeks
Diversity
Evaluate across segments quickly to find where your message works and where it doesn't
Direct Signal
Structured evaluation without groupthink or social pressure
Research-backed
We publish findings and validate against real-world outcomes
Our Vision
We're building toward a future where any organization—from startups to governments—can simulate how their audience will respond before making decisions. Not just marketing, but policy, products, communications, and more.
We're a research-driven product company. We publish our findings, share our methodology, and continuously improve based on real-world validation. Check out our showcase to see our approach in action.
The Founder
Manish
Connect on LinkedInFounder & Builder
23 years in tech, 12 focused on AI/ML. Previously Head of AI at a media startup, Lead Data Scientist at EPAM, and spent 12 years building large-scale systems at Mindtree. Deep expertise in NLP, deep learning, and language models—now channeling it into solving a problem that costs companies billions in wasted marketing spend.
See Navay in Action
Book a demo to see how audience intelligence can help your creative team.